LEAD GENERATION: Just imagine how your week will be when you get quality leads starting from Monday. Isn’t it great to kick start? Lead Generation is common for all business but now it has a new approach.
Instead of sitting at a trade show table for hours, or sitting up a display in hopes that targeted consumers will fill a form, one can now have leads generated and sent to the inbox using various platforms.
Lead generation work for every business
Most of the businesses are now using this type of marketing including Real Estate companies, education institutions, insurance agencies, Stationary suppliers, furniture stores, Car Sales and service, etc.
Especially for or service-oriented businesses lead generation will become even more popular in the future.
How lead generation work?
Firstly we have to have a landing page which gives information about the product/services we are offering and start driving traffic to the page and keep optimizing your site for conversion then watch the leads comes in.
Its a win-win for both the buyer and seller.
A buyer is able to request information from several businesses and the seller is given the opportunity to pitch their product or service to someone who has given them permission.
Conversion rates on leads generated often have a higher conversion rate than cold contacts as the lead which is generated is pre-qualified before you receive it.
Lead generation has become popular because it enables a business to:
- Can customize product or service they wish to offer to prospects.
- Choose the geographical area that the business is interested in.
- Can Manage the number of leads a business wishes to receive per month.
- Stick to price on a per lead basis.
Process for a Lead generation:
- Identify Your Target Audience
- Pick Right Promotional Methods
- Create a Funnel
- Use an Email Newsletter for Follow-up
- Use Social Media pages to Connect and Engage
Finally, This should be a long-term and continuous process.
We at Mint Media Solutions help to streamline the process and increase your opportunities for business growth.